People | Pahadi Local




Jessica is an Economics Graduate from the prestigious St. Xavier’s College,
Mumbai. Post her graduation; she pursued her passion for music at SAE
Chennai in audio engineering. On returning to Mumbai she began her
professional career in the ‘nine-to-five’ universe, but soon after decided to
start her own venture in the arena of product development.

Her cumulative experiences and education led her to becoming a serial
entrepreneur by both passion & profession – launching innovative
and creative businesses along the way. This was enabled by having
supportive parents who had taught her the value of hard work and social
consciousness. Her mother, Justine Menezes has been a backbone of
strength and support for all her ventures.

She is the founder of one of India’s leading merchandising companies:
Sharkfin Merchandising; a company dedicated to providing merchandising
solutions to multi-nationals and media-houses. In parallel, she also is the
conceptualizer and retail Jedi of Shiny Happy, a novelty clothing brand that
has a creative take on love from Indian relatives.

Over the past few years she had the opportunity to live in the northern hill
station of Shimla. Hidden away from the regular commercial products for
beauty and wellness, she took immense interest in local recipes, remedies
and more. Her first tryst with ‘Gutti Ka Tel’ (Apricot Kernel Oil) was a
massive success, with friends and family fast spreading its #goodness.
Thus was born Pahadi Local; a brand based on the philosophy to bring
everything Pure from the magnificent hills into our everyday live, to benefit
us and yet have a minimal impact on the environment. With her passion
deeply entrenched in finding more #goodness for all, she is dedicated to her
pursuit of taking Pahadi Local to greater heights.



Udit is a Science Graduate from Purdue University, Indiana, USA with specialization in Operations, Finance & M.I.S. & an additional specialization
in Product Development & Design from Massachusetts Institute of Technology,
Boston, USA. He has over 18 years of work experience handling various
facets of business. A true entrepreneur at heart, he has not only played a role
in the growth of the family business, but has also founded one of India’s leading sports business. Currently he is the Vice Chairman of Setco Automotive & Founder Managing Director at TransStadia



A graduate in Business Management from Bombay University and having
further undergone Advanced Management Program at IIM – Ahmedabad, Mr.
Vakil carries with him a rich experience of 43 years. Having been associated
with Forbes Campbell & Co. Ltd., Hindustan Unilever Ltd. And Bunge
Agribusiness Pvt. Ltd (prior to his association with Setco and TransStadia),
he has extensive knowledge and insight in the categories of automotive
components, beverages & foods, commodities export, mergers & acquisitions
and turnaround strategies. In his current capacities as Executive Director of
Setco and President of TransStadia, he is responsible for Marketing, Strategic
Sourcing and overseeing pioneering PPP projects.

Mr. Vakil is an avid photographer, a keen wine brewer, a travel buff, a watch
collector and a connoisseur of global vegetarian cuisine.